The lies some SEO’s tell prospective clients.

Posted by stuart as seo, search engine optimization, search engine, search

Been doing a little research today, having a look at what it would take to rank for the term Search Engine Optimisation Australia.

The main thing I’ve discovered is that some SEO companies either have no idea, or they are telling their prospective clients outright lies.

Let’s take a look at what the company which ranked number two in google for the above term were telling people who find their site:

Meta Tags are one of the most important factors of onpage search engine optimization. The better you define your Meta Tags, the better your search engine ranking will be. Meta Tags are lines of the html(website) which provides information about a particular web page. Meta Tags play a key role in the optimisation process. Using optimised content and Meta tagging along with other internet marketing strategies you can shoot your site up to the top of all search page listings.

And some more:

Using Search Engine Submission, the optimised web pages in your website are submitted to leading search engines, web directories and categories in such a way that they are prioritized for top placements and positioning.

Oh dear….

S is for……….

Posted by stuart as seo, search engine optimization, search engine, search

Hands up those who said S is for Sex?

Dirty bastards!

Quick SEO tip - use plurals of your keywords when writing web copy.

Let’s take the example of the keyterm Pasta Makers (one of the terms we’re targeting for our Niche site giveaway competition)

If you have the term Pasta Maker in your page copy, you have a chance to rank for the term Pasta Maker, but if you have the Term Pasta Makers, you can rank for both the terms Pasta Maker, and Pasta Makers.

Pasta Makers contains the term Pasta Maker, so you can rank for it, Pasta Maker, on the other hand, does not contain the term Pasta Makers, so you can’t.

Pretty simple really, just drop an instance or two of the plural for your main keyword, and double your chances of picking up some extra search traffic.

Show keyword ranking on a web page automagically

Posted by stuart as php, seo, search engine optimization, search engine, search

Whilst doing some preparation for my local SEO Rank renting project, I decided if I’m going to try to rent out the pages, it would be nice if potential “tenants” could see just by looking at the page, where it ranked for the keyword it was targeting (without me having to manually update the stats all the time).

Then it occurred to me that this sort of tool might have all sorts of other applications, as part of bigger projects.

So anyhoo, I knocked up this little script, all you need to do is edit the $keyword variable at the top of the script, then paste it in your web page where you’d like the ranking info to show.

You can see this script in action here, on the right hand side of the screen.

When I get the chance, I’ll update the script to allow you to check the ranking for multiple keywords on a single page.

So here it is: have fun!

<?

//Enter Your Keyword Here!

$keyword = “Whatever Keyword You Are Targeting For The Page“;

$search = strtolower($keyword);

$search = str_replace(” “, “+”, $search);

//Get the current URL so we can compare it to the search results

$url = $_SERVER[”HTTP_HOST”] . $_SERVER[”REQUEST_URI”];
//Do the google search thing, get the top 100 results for our keyphrase

$data = file_get_contents(’http://www.google.com/search?q=’ .$search. ‘&num=100′ );

$description= (’/<div class=g><h2 class=r><a href=\”(.+?)\” class=l/’);

preg_match_all($description,$data,$match);
echo ‘Google keyword rankings for this page<br>’;

//start counting, and work out what our ranking is

$count = 0;

foreach($match[1] as $value){

$count = $count+1;

//get the ranking and print to screen

if (stristr($value, $url)) {

echo $keyword. ‘: <a href=”http://www.google.com/search?q=’ .$keyword. ‘&num=100″>’ .$count. ‘</a>’;

}

}

?>

That is all!

What’s all this rubbish I keep hearing about keyword density

Posted by stuart as seo, search engine optimization, search engine, search

There’s an interesting post on the HOBO SEO blog today, where Shaun has asked a bunch of SEO ‘Identities’ their thoughts on whether keyword density is still a ranking factor.

The general consensus seems to be that it’s no longer a factor, or if it is, it’s so far down the order of merit as to not require attention.

I’ll give you a tip for free here - keyword density is important in that if you don’t have your keyword on your page at all, you have absolutely zero chance of ranking for it.

The splogger experiment continues

Posted by stuart as splogs, seo, search engine optimization, search engine, search

So after the abysmal tanking of my last splogger experiment, my search for the ultimate list of the type of keywords that sploggers are after continues.

This time, I’m trying a keyword list containing the 100 most searched terms including the words “buy online”

So here’s the list…..

Come one splogger, come all sploggers!

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