May
Google doesn’t really care about spammy links
Posted by stuart as splogs, pagerank, google
First things first - if I read one more blog telling me that spammy links to my site can hurt my rankings, I’m going to knock on all my neighbours doors asking if they have a puppy. When eventually on of them responds in the affirmative, I’m going to storm their house and kill said canine.
If spammy links could hurt a site, we’d all be running around dropping links to our competitors on free-for-all links pages, and nuking them into oblivion.
Now, on to my point:
It’s no secret that the GoogleFairy has been quite busy of late wandering around the web sprinkling her green GoogleDust on sites here and there, taking GoogleDust from some sites, depositing it on others.
Whilst Google exporting PageRank to the toolbar engenders not nearly the hysteria that it once did, you just know that webmasters the world over are secretly checking all their sites, quietly patting themselves on the back for their gains, and bemoaning their losses, despite the disparaging posts they are making in their blogs about the irrelevance of PageRank.
Of course, I was one of those said webmasters. One of the things I do when there’s a toolbar pagerank update, is go through this blog, checking the posts that I know were popular at the time of their writing, and gained a few backlinks in the process.
One internal page I checked had actually gained a PR of 4, the same as the home page. The funny thing is that it was this post. In short, this post was just a list of 5,000 highly searched terms.
The post was an experiment to see how many trackback links I could get from sploggers (people searching through RSS Feeds for specific keywords, then publishing an excerpt of the post, with a link back to the originating site). Yahoo Site Explorer is showing 143 links to this post, each one spammier than the last.
If we’re to take pagerank as google’s measure of authority of a page, it would appear that Google thinks that this page is of a higher authority than some of the excellent blogs I read.
So here’s a tip - If you’re a pagerank whore, or if you’re into selling websites, don’t worry about building out a quality site with quality content and quality backlinks.
Just throw up a post with a shitload of high search volume terms on it, and watch the links roll in.
26 comments so far
I completely see where your going, I’ve wondered the same things over time. Thanks for the tip, now I know. And yeah lol I’d own someones site with spam links if this was true :P..
Hah, thanks for the tip. People tell me all the time that spammy links will ruin my PR, so I was deleting the comments, but whatever. Next time, I’ll just keep them. 
Yeah, you’re absolutely correct. I’ve personally seen pages with highly searched keywords easily get links from sploggers in no time on many of my blogs.
But don’t alll those people with autoblogs have nofollow on (for the most part)… won’t those 143 links you got not even matter?
Haha, nice post. Well even though google does ignore spammy links, its always good to be on the safer side
I fixed the wording on my blog…. I must have been tired when i wrote it because i subscribe to the same notion as you, that there’d be many anti-SEO businesses that were in place to hurt people’s competitors.
whitout doubt i will bookmark this blog. I found things i’ve been looking for weeks
I’m glad splogger experiment part II worked out much better. I knew you had a good idea, the first time you tried it. It’s may 5th and it still shows 129 backlinks.
SPAM RANKS. Period. Anyone who tells you differently is trying to confuse you so you’ll knock yourself out writing quality while they spew forth pages of crap and rake in the earnings.
(I do think quality sites are better long term, but if we’re talking purely in terms of search engines? They loves them some spam!)
What people dont realize is that links are links, spammy or not. Sure, having quality links is nice, but quantity will win everytime.
I am a new blogger so this is a great tip for me. Thanks. Always been something I wanted to know more about.
From my experience, a few years back we had a client who site had been removed from google . It was later found out that a “competitor” had arranged for 1000’s of porn sites to link to his site. It also turned out that one of these sites displayed child pornography and that was the reason for the site being removed. It took over 3 months before Google added the site back to the results.
well that is good to know… time to go spam me some more links! 
-Reggie
Always look for the quality backlink, this is the only way to increase your backlink
yes you are right.
some good sites are penalized while spammy sites get PR7 
sick of this.
I have heard about adding in lots of words that are popular such as nintendo and ipod but never thought about being so blatant as to create a massive list like that. I will need to give it a go.
Haha! Issit true? I think if google sees that the page have no value too with all just paid ads the PR will drop right?
I do believed that to build up a great website/blog, we must do it step by step to get quality backlink. And this is the only way will get better result and last longer
I thought it was stupid to get a penalty because you have some bad links. But plenty of “internet marketers” claim that. Maybe they meant those links that you make yourself. But then again, Google can’t know did you do it or someone else.
I guess bad links will just be discounted and thats it.
Good stuff to know. Awesome sight have been looking for something like this for a while.
Though google dosen’t care about spammy links, but on our side we should try to get only high quality link. Why shoudl we make spammy links when we know they neither good for our website repitation nor for SERPs. So guys, even from begining try to get quality backlinks. I know its very boring work and it do requires continous effort and hard work but When you live for a strong purpose, then hard work isn’t an option. It’s a necessity.
YEAH, It seems nofollow is not worthwile
PageRank is SUCH a waste of time. Just build good resources offering value and uniqueness and you’ll do fine. Those who are obsessed with PageRank only do so because they are looking to sell PageRank. Clearly they have no ability of their own to create real value.
Spammy links to your site cannot hurt you, at least for the most par.
Hey yaa bro.. So glad you share this with us.. Some people out there are just freaking out like crazy, so afraid for any sort of spamming like inputs.. Sometimes I just want to make friendly handshake message, but end up getting a hard kick and being ignored.. Well here you show them their wrong..
Well, from my experience Spammy links seem to work better than the tried and true links. Its the links from the spammy sites that seem to get their own backlinks further boost your PR. That said I still am having trouble digging my main site out of the sandbox after trying to get legit links. The sites that i sought the spammy links all have a 3-4 PR. Go Figure?
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