03

Apr

S is for……….

Posted by stuart as seo, search engine optimization, search engine, search

Hands up those who said S is for Sex?

Dirty bastards!

Quick SEO tip - use plurals of your keywords when writing web copy.

Let’s take the example of the keyterm Pasta Makers (one of the terms we’re targeting for our Niche site giveaway competition)

If you have the term Pasta Maker in your page copy, you have a chance to rank for the term Pasta Maker, but if you have the Term Pasta Makers, you can rank for both the terms Pasta Maker, and Pasta Makers.

Pasta Makers contains the term Pasta Maker, so you can rank for it, Pasta Maker, on the other hand, does not contain the term Pasta Makers, so you can’t.

Pretty simple really, just drop an instance or two of the plural for your main keyword, and double your chances of picking up some extra search traffic. :-)

24 comments so far

Interesting tip, Stu. I’m just writing a similar one … been setting up a ’snipoer’ site to take advantage of it.

Most English speakers unconciosly add an ’s’ to many proper names. If someone spends a fortune advertising “Stuartblog” and fals to ‘cover’ the keywords or URL “Stuartsblog” they will be missing out, because most folks will add the ’s’ by default. people whose family name is “Owen” for example always acquire the name “Owens”, even if they don’t want to.

Yah, this is a fantastic idea… guess my blog shoulda been “links building bible” huh.

Thanks for a nice, quick tip

Hey, this looks like a really fantastic website, you have a really nice layout, I’m loving the colors and everything

If you get a chance, feel free to drop by my blog

http://hedgeagainstspeculation.com

I also have monthly contests going on, so I would really appreciate it if you entered or donated :)

Awesome information. I never understood there was significance to one over the other or that G looked at one differently.

Good points… All Kinda obvious, but a lot of people probably would forget if you didn’t point it out.

If you search on something like Templates in Google or Yahoo you’ll see the matched words in the results in bold, and this will include Template. I think these days the search engines are using intelligent word matching and search methods for this not to be a major issue, similar to the case issues we had in the 90s.

Of course good content would probably contain both versions anyway, but if it doesn’t, I wouldn’t force it as the content could then become less natural.

By the way your comment colours need fixing. They’re barely readable! ;)

Did someone say pasta? that is a great tip by the way. plurals cover it all.

Just don’t over do the keywords or you might get the ‘-950 over optimisation penalty’.

Uhm the S is for SEX!!! or Sexy ;-)

This is an awesome tip. I’m going to try this on some of my websites and campaigns.

Thank you

S is for pretty snazzy which is exactly what this post is. It is great that such a small little tip can boost potential score. Thanks

Sex is still the main thing for S :P

Never new about plurals working that way. Interesting site I just might subscribe.

please add an e-mail subscription like feedburner. I would love to subscribe if you did.

Very valuable tip. Thanks.

Thanks for sharing that great tips! If you want to optimize your website, you have to choose an effective keyword.

Thanks for the tip.

It’s common sense actually ;)

http://bookierant.com

Nice - this is something that can be overlooked and can make a big difference to your serps - I found this out the hard way by working on Guitar Forum rather than Guitar Forums - the latter would have been much more sensible!

We live and learn though!

I try to use plural and misspelled words all time time to my advantage.

Thanks for the tip, I will do that! Will shorten my work significantly :D

I didn’t know that! I thought It will give a different result…thanks a lot!

[…] My friend Stuart at Pimpmypagerank wrote an interesting piece about plurals a few days ago. Pretty simple really, just drop an instance or two of the plural for your main keyword, and double your chances of picking up some extra search traffic…. (read his whole article here) […]

This is such a good tip - Thanks a million!

I had thought you’d have to include both, which just looks naf, so I’ll remember this and reap double the rewards (I hope!)

Cheers,

Gregg Thurby

Makes good sense. Thanks for the tip, easy to apply and should give good results!

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