29

Mar

Why Yahoo’s demographics data is all buggered up.

Posted by stuart as Uncategorized

I downloaded Yahoo messenger today so I could have a yack with all round good bloke Dave Starr from Retired Pay World and Talar Systems.

After the installation, I fired it up and tried to create a new account. I entered my first and last name, my sex, and my postcode.

Seems Yahoo is another organisation that believes that the world starts at New York and ends at Los Angeles. Yeah, that’s right, I know an east coat and a west coast city in the US, bet you don’t know the same from Australia!

Apparently you can’t use Yahoo Messenger unless you have a five digit zip code. My four digit postcode is simply not up to scratch.

So what did I do? I just added a random number on the end of my post code.

Have fun with your fucked up demographic data you xenophobic twits!

4 comments so far

It’s not only Yahoo who is this dumb, Stu. The other side of the coin are the folks who insist on putting a world-centric site on a local (country code) domain simply to show they’re proud to be a whatever country citizen. It’s a great idea to show your flag, but if you come from a smaller country and especially if you expect to attract Americans and their money it doesn’t make much sense.

A good positive example is the Australian tourism office. They have official .au site(s) like any proud Aussie wold but their ‘money site’, where they expect to attract visitors from around the world is a plain and simple Australia.com … the most guessable choice.

Here in the Philippines where I currently live they spent a small fortune on a tourism campaign called “wow Philippines”. The site they chose? Why, wowphilippines.com.ph … how many no-Filipinos will thiunnk to add the .ph? The fellow who owns wowphilippines.com (a commercial site) knows … the government’s misguided campaign send him thousands of visitors per month.

Just like Yahoo’s silliness with zip codes … don’t localize yourself off the traffic screen.

Hey Dave - You’re in the philippines? We’d just about be in the same timezone then!

I’m in GMT 8, I belive you are in oner of those double headache’ zones … you’re basic time is plus a half hour frommost of the world … UTC/GMT +9:30 and If I recqal correctly, you’re in one of of those daylight savings setups … sounds silly but one of the great reasons not to live in the US is that this country … along wityh many other smarter countries … don’t mess with the clocks … old men are resistant to change???

The trhree people in the world who read this comment string might like to look at: http://www.timeanddate.com … a site that has been around forever that I find very useful for linking up … try their international meeting tool … great for people with friends in other countries of folks who have to have multi-continent meetings.

Dave - I love daylight savings - those lazy summer evenings where the sun doesn’t set till about 9:30pm - makes for great beach cricket after dinner! :-)

The three people who read this comment? I’m offended! My logs tell me that there are at least five! ;-)

Timeanddate.com is cool. I’ve been using it for years as I have friends and family scattered all over the third rock, makes working out when to call much easier.

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