Like finding money in the street

Posted by stuart as ,

I bought a domain for a client today, when I logged into my account at MyDomain, I thought I’d go have a look at the list of domains I own (on the heavy side of fifty - I’m a bit of a domain whore).

I noticed a couple of domains I’d bought about six months ago, local niche related ones in the finance sector (think real estate finance). All these two domains had on them was some keyword stuffed dynamically generated text, not dis-similar t0 this. (I can’t believe that that page has survived in the google serps at number one for about a year!).

I’d linked to those two sites once only from other sites, just to get them indexed, then removed the links from the sites in question. In the name of curiosity, I fired up the Google Ranking Tool, dropped in the keyword in question, and the URL, and got the shock of my life.

One site ranked number four for its keyphrase, the other number twelve. These were sites that I basically forgot about, so never got around to building links to.

I logged in to the CPanel accounts for each of the sites, and it seems I’ve been missing an average of about 50 unique visitors a day between the two sites, with no monetisation on the sites at all.

So of course, I’ve decided to write some actual content for the page, throw it all into an optimised template, and add some monetisation.

The next port of call in this situation is to check out the sites above me for both cases, and work out what I need to do to get above them.

It would appear that it’s all about the links baby. The SEO on all the competitors is pretty terrible, and none of the sites above me have what I would call an insurmountable link profile.

Like finding money in the street!