Feb
So you call yourself an internet marketer, eh?
Posted by stuart as Uncategorized
Been directing my vast intellectual resources to trying to find an answer to the following question today:
What actually is Internet Marketing?
A quick google of allintitle: internet marketing shows around 2 million results, so obviously a lot of people are talking about the subject, but I’m finding it difficult to define what Internet Marketing actually is….
A google search of define: internet marketing actually shone a little less light on the subject than I was hoping. Most of the definitions given actually talk about marketing a product or service that you own or provide, whereas the majority of bloggers on the subject seem to be talking about marketing other people’s products or services.
So, do you call yourself an internet marketer? How would you define what you do?
Although I’ve had little success defining the term internet marketing for myself, it might be a little easier to define what I think internet marketing isn’t:
- Slapping some AdSense ads on your blog (guilty) does not make you an internet marketer
- Writing a blog post about a product, and including your Amazon affiliate link (guilty) does not make you an internet marketer
- Throwing up a few (million?) auto-generated pages with affiliate links in them (guilty as charged) does not make you an internet marketer.
I’m not saying you can’t make money doing these things, I know I’ve made a bit of spondoola using these methods, I just don’t think that they’re what I would call internet marketing methods.
Something I do think that good internet marketers do is to add value to the product or service that they are promoting. Instead of linking to the product or service with an affiliate ID attached, they give you a good reason to purchase through them. It might be an add-on for the product, it might be an expanded training manual, or it might be a cash rebate.
So how would you define internet marketing? Do you have any thoughts on what internet marketing isn’t?