Get more traffic by writing content for natural lanuage question searches

Posted by stuart as seo, search engine optimization, search engine, search

Something I’ve been noticing more and more in the referrer logs of this blog and other sites I own in the use by my visitors of natural language question search terms to find my site.

A few examples include:

• what is ……….?
• where is …………..?
• how do I ……………?

etc etc…

Now I’m not sure whether this is a result of searchers becoming more stupid, or their expectation that search engines might be smarter than they actually are, but there’s a potential goldmine of traffic hidden in these searches.

If people are searching in this way, are you providing content which will rank for these searches? Do you know how to present content for these searches?

It’s simple - just ask questions in your posts, then answer them:

“So how do I build a google maps mashup site?” I hear you ask:

It’s simple, just follow these simple instructions……..

You’ll still hit your search tems such as “google maps mashup site”, with the added bonus of the longer tail natural language question search as well.