The content conundrum

Posted by stuart as seo, search engine optimization, adsense

I wrote a while ago about the ability to rank extremely well, extremely quickly for rubbish content by taking a hard-assed approach to on page SEO (and no off -age SEO at all).

I actually used this domain (PimpmyPageRank) to test a theory that I had: That you could rank for random content as long as your on page SEO and keyword densities are on the money.

Now I’m not sure whether the pages ranked so well so quicky was because they sat on this domain, which Google seems to be all over all the time, so I’ve set up an experiment using the same theory on a brand spanking new domain, time will tell what the results of that will be (after nearly a week, I haven’t even managed to get Google to come sniffing around yet).

Now it’s all well and good to rank for rubbish content, and I’ve had some (limited) success with Amazon affiliate ads on those pages, but what if you wanted to head down the PPC road?

Any PPC program worth its salt (I’m looking at you, Google) will de-rank your pages and quite possibly ban your account for doing what I’m doing here. I might even possibly lose my account for trying (although it would be no worse than some of the garbage I’ve seen with AdSense ads on it).

So what do I do?

I’ve proven that I can rank for product keywords which people are searching for (Google first page for six out of the ten product groups I tried), but my on page SEO was disastrous in the context of producing any readable content. (5 to 7% KW density? Try getting that into reasonable sounding copy!)

I will. Try, I mean.

The next experiment is this:

I produce three pages, targeting a specific (all the same)  product:

1. One page with dynamically generated random text with my 5 - 7% KW density
2. One page of static garbage text with the same keyword density
3. One page of custom written content, trying as hard as I can to get my KW density as close as I can to the target range.

Let’s see which ranks best….

(I’m off to write some content )