Nov
Does your page load size suck? Mine does
Whilst looking at some blogs for my PimpMyPageRank Mobile Money List, I noticed something which both surprised and startled me (yes, I do startle easily!)
Some of the blogs I read have horrendously large page download size. I mean really horrendous!
The US FDA (WTF the FDA is interested in web page size, I’ll never know), has this to say about web pages:
Generally, no page should be larger than 150 kilobytes. Use images (icons, photographs, drawings, etc.) sparingly, and only when they provide useful information (not just for appearance). They can take up a great deal of memory and significantly slow down access.
I suspected that most of the blogs I read were far larger than that 150kb size, so I needed a data set to test my theory.
Mark’ s top 100 (plus another 150-odd) seemed like a good list, a lot of the blogs I read were on the list, and it gave me a good sized sample for some number crunching.
The results showed:
- The average home page load size of the complete list is 431.7 kb
- The Largest was News Notion, weighing in at a Sumo like 2,666 kb
- The smallest was blogtalk, veritably floating away on a puff of wind at 53 kb
- There were two blogs over 2Mb (0.8%)
- There were 18 blogs over 1Mb (7.1%)
- There were 70 blogs over 500kb (27.8%)
- There were only 38 blogs under the FDA recommended 150kb (15.1%)
I understand that some of these pages were weighed down by heavy in-post images (News Notion has one in-post image weighing in at 1.3Mb!), but these are the results as they were taken at the time of writing.
So here’s the list, sorted in order of page load size (the number on the left is 45n5 Rank.)
(note: If your blog’s on the 45N5 list, but not on this list, it’s because the crawler got kicked off your site, so I had no way of (easily) getting hold of the info)
- 114 News Notion 2666kb
- 154 P Morrow’s Online Money 2049kb
- 242 Never Stop Making Money 1836kb
- 39 Affiliate Marketing Blog from UK 1802kb
- 18 Nate Whitehill 1706kb
- 139 Crenk 1660kb
- 62 Etienne Teo 1423kb
- 89 The Writers Manifesto 1419kb
- 219 Web Dosh 1322kb
- 159 The 30 Day Man 1311kb
- 45 Buzz Marketing by Dean Hunt 1271kb
- 164 Money Making Scoop 1092kb
- 170 Bright Beginning 1089kb
- 233 RevRiver 1025kb
- 2 Shoemoney 1012kb
- 23 Carl Ocab 1007kb
- 224 Its An Online World 1006kb
- 251 Software Projects 1005kb
- 226 Money Making Ideas 4 You 973kb
- 10 Courtney Tuttle 931kb
- 42 Blogtrepreneur 922kb
- 44 Gather Success 922kb
- 249 Jon Waraas 909kb
- 218 Profitable Productive Blogging 907kb
- 13 Cash Quests 833kb
- 231 Insane Money Market Blog 817kb
- 111 Matt Huggins 785kb
- 153 Big Marketing Online 766kb
- 188 Getty Cash 762kb
- 3 John Chow 746kb
- 176 My First Million Dollars 739kb
- 195 Success For Your Blog 736kb
- 16 Blogging Tips 693kb
- 22 5 Star Affiliate Programs 687kb
- 142 Cayman Host Blog 685kb
- 14 Entrepreneurs Journey 683kb
- 58 Ryan Shamus 683kb
- 167 Mom Works At Home 683kb
- 101 Online Presence 671kb
- 177 Bloggers Journey 646kb
- 106 Warrior Blog 642kb
- 141 Egonitron.com 636kb
- 146 My Debt Free Goal 621kb
- 132 Erik Karey 614kb
- 230 FabNet Revenue 611kb
- 64 Internet Marketing Mind 610kb
- 130 Keith’s Affiliate Marketing Blog 610kb
- 40 Blogging Fingers 604kb
- 49 Earners Blog 596kb
- 236 Mailbox Money 596kb
- 128 YeePage 595kb
- 121 ShaMoneyMaker 590kb
- 86 Enkay Blog 589kb
- 165 Internet Babel 582kb
- 36 Super Affiliate Mindset 581kb
- 136 Lost Art Of Blogging 580kb
- 5 Performancing 567kb
- 98 Day Job Nuker 565kb
- 181 AffGoo 563kb
- 1 Problogger 562kb
- 209 Chip Seo 552kb
- 211 My PPC Advertising 552kb
- 126 OnPulseIm 546kb
- 161 My Journey To One Million 540kb
- 210 The Geek Boys 540kb
- 185 SwapW 539kb
- 189 Adsense 4 Dummies 529kb
- 152 Ej Cooksey 517kb
- 174 Ez Rich Project 515kb
- 235 Moms Cash Blog 510kb
- 105 Freedom Ideas 506kb
- 59 Blogging Experiment 503kb
- 9 John Cow 502kb
- 169 Some Useless Info 502kb
- 84 Search Anyway 488kb
- 37 Darin.cc 486kb
- 186 Minterest 485kb
- 183 FinalTAG.com 480kb
- 206 The Monetizer 476kb
- 118 Thomas Sinfield 471kb
- 54 Site Fever 470kb
- 107 Blogging Tune 469kb
- 77 Daily Moolah 466kb
- 82 Art Of Money 464kb
- 33 Who Is Andrew Wee 463kb
- 201 Your World Gallery 460kb
- 57 Blog Clout 436kb
- 7 Andy Beard - Niche marketing 434kb
- 222 Blogger For Life 430kb
- 56 Bloggrrl 429kb
- 157 Bfreedom 426kb
- 21 Ades Blog 424kb
- 199 Rajawang 423kb
- 238 JohnOBrien.com 414kb
- 76 Make Money With Kassper 406kb
- 234 Christine Buske 406kb
- 32 Tyler Cruz 401kb
- 60 eMonetized.com 390kb
- 25 Strategic Profits 388kb
- 205 Somewhere Over The Debt 387kb
- 108 Marc Eilbeck 386kb
- 250 Mikes Money Making Mission 385kb
- 19 Affiliate Tip 384kb
- 145 Palatnik Factor 374kb
- 148 Idiot Affiliate 373kb
- 125 NiggyBuzz 365kb
- 180 Click Input 365kb
- 245 Sean The Blogger 362kb
- 70 Shylock Blogging 360kb
- 100 Dazzlin Donna 360kb
- 38 Derek Beau 356kb
- 12 45n5 352kb
- 30 Jim Kukral 348kb
- 140 Income Hero 344kb
- 155 Building My Empire 343kb
- 93 Twenty Steps 342kb
- 96 CDF Networks 342kb
- 72 Dirty Little Secrets 339kb
- 92 My Affiliate Journey 331kb
- 47 Fraser’s Affiliate Marketing Blog 329kb
- 78 Newest On The Net 323kb
- 52 Just Make Money Online 316kb
- 162 Make Money From Home 316kb
- 61 WebTalks 313kb
- 133 Genuine Online Opportunities 312kb
- 179 Money Maker Info 310kb
- 200 This Affiliate Marketing Path 309kb
- 97 Life Is Colourful 307kb
- 225 Ask Jason Marketing 307kb
- 110 The Blog Beat 304kb
- 27 Freelance Folder 301kb
- 112 Blogging Cents 301kb
- 46 Derek Semmler 300kb
- 95 Slyvisions 300kb
- 163 Knupnet 299kb
- 166 Publishers Weblog 291kb
- 204 Income Academy 290kb
- 191 Success Online 289kb
- 229 Blog Earners 289kb
- 217 Telecommunting Millionaire 288kb
- 214 New Blogger 286kb
- 144 Dorm Earning 278kb
- 239 Josh Dockery 278kb
- 193 Earners Club 277kb
- 123 Digital Order 275kb
- 203 Type Carl 274kb
- 122 Adam Dempsey 266kb
- 129 Net Hustlin’ 258kb
- 65 Rich Minx 253kb
- 216 Small Fish Big Money 251kb
- 4 Dosh Dosh 245kb
- 228 Earning From Affiliates 245kb
- 232 Money Blogger 245kb
- 173 Rice Blogger 236kb
- 28 NetBusinessBlog 231kb
- 80 Cash For Comments 231kb
- 172 Blogging Dosh 230kb
- 81 PreBlogging 229kb
- 247 Not John Chow 229kb
- 127 Online Cash Flow 227kb
- 192 Higher Trust Marketing Blog 224kb
- 24 Self Made Minds 223kb
- 94 Why Do Work? 222kb
- 143 ProBloggers Matrix 221kb
- 29 One Mans Goal 220kb
- 207 My Affiliate Programs 220kb
- 184 Retired Pay 219kb
- 221 Interwebhunt 219kb
- 149 Charles Lau 215kb
- 197 Novice Seo 214kb
- 187 Dynn 213kb
- 102 Meridian Crest 211kb
- 131 Affiliate Fortune Cookies 211kb
- 156 Carlo Selorio 209kb
- 103 Ez Online Money 203kb
- 208 Ambatchmasterpublished 201kb
- 6 Daily Blog Tips 198kb
- 160 Affiliate Marketing Journal 197kb
- 151 The Make Money Online 196kb
- 69 Google Lady 194kb
- 241 Mr BeachBum 188kb
- 113 Success Passcode 186kb
- 120 Osworld 184kb
- 138 AMWSO Affiliate Blog 183kb
- 240 Green Affiliate 182kb
- 196 Blog Me Cash 181kb
- 91 Grand Start 177kb
- 190 Online Business Growth 174kb
- 48 eXtra For Every Publisher 173kb
- 50 Memwg 171kb
- 79 World Of Angel 170kb
- 150 Pajama Professional 169kb
- 248 Webmaster Chick 169kb
- 55 Pat B. Doyle 168kb
- 74 Itswritenow 165kb
- 90 More Merchant 161kb
- 66 Big Bucks Blogger 159kb
- 137 Detiksmart.com 158kb
- 237 Climbing Out of the Debt Pit 158kb
- 83 Mubinahmed.com 155kb
- 194 Freelance Mom 151kb
- 252 Cash Tactics 150kb
- 202 Small Fuel Marketing 144kb
- 88 Blogs For Money 142kb
- 43 Aojon 141kb
- 75 Net Frontier Marketing 141kb
- 117 Desty Online 141kb
- 124 Marco Richter 139kb
- 198 Alpha Giga 136kb
- 73 Quit Your DayJob Blog 134kb
- 71 Rosalind Gardner’s NetProfits Today 132kb
- 104 Thatedeguy 128kb
- 11 Blogstorm 125kb
- 116 Money Making Blog 125kb
- 85 5xmom 123kb
- 244 Leaving The Dayjob 122kb
- 35 CPA Affiliates 121kb
- 168 Retire Young And Wealthy 121kb
- 147 Pimp My Pagerank 118kb
- 17 ReveNews 117kb
- 109 SuperAff 115kb
- 115 Chris Blogging 115kb
- 182 Grownup Geek 112kb
- 15 Emoms At Home 107kb
- 178 JCcommerce 107kb
- 227 Passive Passion 104kb
- 243 Internet Marketing Blog 104kb
- 220 Thomas Walker 102kb
- 26 Caroline Middlebrook 98kb
- 135 Textadsearch 90kb
- 215 Free Home Business Tips 90kb
- 223 Internet Marketing Magazine 85kb
- 63 Jangro 80kb
- 171 Ask Shane 79kb
- 246 Money Masher 74kb
- 213 Jonnyq888 65kb
- 212 Grounded Vertigo 63kb
- 8 Vandelay Design 55kb
- 134 Blog Talks 53kb
32 comments so far
Wow. You really did your research. Agreeable that page size shouldn’t be too large for loading purposes but if the images serve their purposes, probably the webmasters may just reduces the resolutions.
looks i need to do a bit of optimising ![]()
Oh dear…#2. Whoops.
W00t!!
So i am officially “FDA Approved” ?! I think i’ll put an “FDA Approved” badge on my blog! .. oh, wait.. that might fatten it up..nevermind..
Great list… interesting to note that Vandelay (someone probably very conscious of load size) is second to smallest.
Hmm…Small Fish Big Money, weighing in at 250KB+
This will soon change, we have been planning yet another design release! Load time will be greatly reduced.
Cool list Man!
I am not on your list, but was wandering if you can tell me what my load is.I have a link to your site but can’t find my sites name. What should the load be?
Colin - your page load is 462kb
Randy - You’d have to read that whole page and make sure you fulfilled all their criteria first
ChipSEO - that’s exactly what I thought about Vandelay. That’s some nice work they’ve done there.
Fabien - but for time we’d all be doing redesigns with optimised images an all, wouldn’t we. I’m as guilty as anyone of resizing images in Worpress rather than photoshop. ![]()
I imagine that mine has a small size is because I’m more text driven with little to no images beyond pics in the individual articles.
I wonder about the FDA suggestions. They were written on May 27, 2005 9:37:57 AM (at least the page was - Firefox page info).
I do try to keep file size from getting out of hand - but there has to be a mix between size and design, and figuring out what works best in each case.
I personally aim for the 250-350k mark myself.
Oh boy, that is one bad way to get toward the top of any list.
I do favor images as they portray a message. But that isn’t any good if the reader never gets to see it.
So what do I do now? I don’t want to make the images smaller, as I like the width.
Any suggestions?
There are two things you can do to make images lighter. First jpeg is your best format so long as you do not need transparent areas.
(1) Resize each image to the smallest size that suits your blog. This can be a thumbnail you link to a bigger picture or simply a 400 by 300 to fit snuggly in your post. You can crop images (cut away the outside) to get at the most important parts so they don’t get too small.
(2) Compress. By default most JPEG formats compress to about 80% (where 100% is bigger and 0% is not worth looking at) you can often afford to drop to 75 or 70 for most web images.
On top of this some patterns use big images to repeat the background. I’ve seem themes that have a fancy edge and the image was 50 by 85 pixles. The image need only be 1 by 85 to give the same edge and will load 50 times fast. (resize)
Some images are ultra high resolution but look the same on screen at a lower level. (compress).
[...] had a fun post over at PimpMyPageRank.com yesterday comparing the page sizes of a few hundred of the largest blogs. It’s a good read. Tags: Related PostsSiteMeter Sending Your Readers’ Data to [...]
[...] Read the rest of this great post here [...]
I also notice this issue and wrote my own post about it on my blog Major Issues With common Blog Layout . And I’m going to write more about it later on.
Whee! Mine is 123kb. And I thought my site is horrendously slow. Phew….Thanks for pointing that I am not ’slow’ in loading time.
I thought mine would be a LOT higher but both my blogs come in at under 200k. I’ll have to do some optimizing though to keep it under 100k…now I know I’ll keep my eye on that!
Thanks for the mention Stuart.
Thank you Lord Matt for your helpful suggestions. I’ll have to look into this and change some things obviously.
Thanks for the great info. I guess I’m not too bad at 165kb especially since I have a lot of stuff on the front page. I was actually afraid mine would be worse. Very interesting and unique post idea.
There are two things you can do to make images lighter. First jpeg is your best format so long as you do not need transparent areas.
This is untrue. The correct format should be used for the correct image. A GIF or PNG should be used for block colour and most graphics, whereas a JPEG should be used for photos and very complex graphics.
If you use JPEG format to save a block colour graphic you’ll either end up with a very large filesize or very pixelated images.
If you’re never sure which one to use, save the image as both formats at their best looking and see which filesize is smaller.
Monika - your post images are mainly photos so these should be JPEG not PNG, however your design images should either be PNG or GIF.
Wow I guess it pays to follow the links in and see who is linking, eh? thanks for the linking and the valuable information. I knew I was heavier than I should be, this puts in in perspective.
This has long been a pet peeve of mine but I should clean my own house first … another thing folks should consider with the current popularity of embedding videos in nearly evert blog post … not only are there still some folks out there with slow connection, but many people at work or government sites have firewalls that block vdeo … some days my browser really locks up for minutes on end trying to get three or 4 posts with video loaded. If your purpose is to get peole to visit, might be better to make the video accessible via a separate link, me thinks. Thanks again.
@ Dave - at least with the videos they’re just embedded, so they don’t load as part of the actual page size. I know what you’re saying though, links would still be better than embedding.
My dad’s on dialup, and he just gives up on half the websites he visits after 30 seconds.
[...] lot of the top bloggers don’t actually pay much attention to this. Take a look at the stats and you’ll see what I mean. I’d actually meant to do a post on the issue myself a few [...]
[...] Does your page load size suck? Mine does [...]
[...] Does your page load size suck? Mine does [...]
What tool do you used to check all these? Can you help me to check mine as well? ![]()
Wayne - The tool’s here
I think there is a tool that can compress a page.
Lol, you did your research all right!
I like the messages that images portray, in fact, I like them so much, it’s tough for me to keep my 56k users in mind. Great images don’t do any good without a reader to see it.
Of course my websites page load could be optimized. The issue is that I don’t have time and sin to do it, it costs a lot of time to optimzie your page load. Of course it will grow your revenue.
[...] it’s about six months since I last did my analysis of the page load sizes of the blogs on the 45N5 top 100 (and some) list, so I’ve let my trained monkeys loose again across the [...]
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