Some thoughts on Performancing Partners

Posted by stuart as

Performancing came up with a new price for advertising on this blog yesterday, and managed to sell a spot for me. They’re selling it at $25 per month, which I think is reasonable. I get 70% of that, or $17.50. Sounds like a fair deal to me.One thing I am a bit disappointed about is that with the advertising I bought on another blog, the blogger has moved the ad below the fold, after I paid for the advertising. This is a bit disappointing, and I’ll be keeping a very close eye on the performance of the ad. So far, in about 48 hours, it has had about 1300 impressions, with a CTR of around 0.93%, this means that I would have had about 11 new visitors in the last 2 days. If this keeps up it will have been a worthwhile investment. (I did get in at $15 a month, before the price for that blog was put up to $25, so that’s good too)

Speaking of price rises, it will be interesting to see if I get next months advertising on that blog at the $15 I paid this month, or the new $25. Considering that it’s an auto renew thing, I hope they don’t automatically charge the new, higher fee to my credit card.

I do find the prices they’re charging for particular blogs to be interesting, too. This blog, with a PR4, alexa anywhere between 30,000 and 100,000 is the same price as the blog I’m advertising on, which is a PR6, and alexa today of 11,000 (averaging around 30,000).

I wonder whay they’re using to determine the prices. I’m assuming that they’re using ad impressions and CTR on the performancing ads we’ve placed on our blogs. This might be why the prices are varying wildly at the moment, until they get a sufficient data pool from which to analyse statistics.