What do I need to do?

Posted by stuart as , , ,

Over the last couple of months, I’ve averaged somewhere in the vicinity of a 3% click through rate, and an eCPM (Income per 1,000 impressions) of around $7 over all my sites.

Obviously this varies greatly from site to site (I have about six or seven sites), but if these numbers are an indication of what I’m going to average in the long term, I think my dreams of untold wealth from AdSense are a bit of a pipe-dream.

As a statistical analyst in another life, I can’t help but start to crunch the numbers. To make any sort of difference to my lifestyle, the numbers are scary!

To bring in a $100 cheque a month, I’d need around 14,000 page views, or around 500 a day

To bring in $10 a day, or $300 a month, I’d need  42,000 page views a month, or around 1500 a day

I have decided to remove the AdSense ad from the sidebar of this blog, as this accounts for by far the most ad impressions I get, but I just don’t seem to be able to get rid of the damned PSA’s. This blog, like most other sites devoted to AdSense, received virtually no clicks anyway. I can’t be bothered re-calculating my CTR and eCPM with the stats from pimpmypagerank removed, but it will be interesting to see what happens to my numbers after a week or two without serving a few hundred PSA ads a day here. (This blog has received over 10,000 page views a month for the last three months, with negligible income)

Mark’s been talking about how much you can earn per page of content. He’s suggesting that if you can get $0.15 per page per day, you’d be doing very nicely. I agree, but think that over a lot of pages, it’s probably wishful thinking.

Conventional wisdom suggest that good, indexed content can net you $10/year/page. This works out to be around $0.03 per page per day. I think that this is more realistic. I have one page which has brought me $0.22 a day over the last few weeks. I’m hoping that this keeps up, but there’s no real magic formula to the page - it’s just a blog post that happens to be about something that a certain group of users are searching for (I didn’t even realise at the time that the phrase they are searching for existed!). I also have plenty of indexed pages which bring me approximately $0.00 per day!

I would guess that, excluding this blog, I would be making something in the vicinity of one to two cents per page per day.

Which brings me back to the truth I seem to be unable to escape - I need to spend more time writing content for my “money” sites, and less time hanging around other people’s money making blogs or posting here!

Cheers!