Click through rate, traffic, google love, and disappointing adsense results again

Posted by stuart as , , ,

After reading an interesting discussion on Mark’s blog about click through rates, my rates have jumped dramatically in the last two days - close to 10% with an eCPM over all my sites of over $13 for the last three days! This is the result of me doing absolutely buggerall to my sites, maybe there is a god after all!
Maybe his goal of a 10% CTR is actually acheivable! Now I just need to get some traffic.

Speaking of traffic, a new blog of mine, luxurious-stuff.com seems to have somehow garnered some google love, even though it’s not even three weeks old. I’m starting to think that there’s a whole lot more randomness in the google ranking system than anyone’s prepared to let on. Link popularity checker is showing 2 links in MSN, and none in Yahoo and Google. which is wierd, because the site ranks first page in google for two product keywords (which I wasn’t expecting!)

As I said in a previous post, over the last month or so, I’ve spent some time creating mini-sites, waiting to see which ones get picked up by the search engines. Looks like I may be on to a winner with this one, so I’ll spend the next few days adding content to it, and see where it takes me.
Moving along - I’m getting sick to death of one and two cent clicks. I think I’m going to have to spend more time tinkering with the competitive ad filter, and possibly reduce the number of ads I’m showing on some pages.

June looks like being even worse than last month by a considerable amount, as far as adsense income goes. I’m not particularly fussed for two reasons: I’m seeing more pages indexed by the search engines, and I know I have a reasonable amount of content still waiting to be indexed. I’m sure that things will start to pick up soon. I’ve seen an increase in CTR over the last couple of days, as I said above, and assuming that the increase in search engine love continues, we should start to see some better results.

Off to write content!

Onwards and upwards