Another way of judging a sites success

Posted by stuart as , , ,

I’m finding a good way of quickly working out how succesfully a site is performing is to calculate the income per page per day over a period of time, say a month.

For arguments sake, my most succesful site is only about 10 pages, and brings in between $0.50 to $1.50 a day.

So let’s say it averages $0.75 a day over a month for the 10 pages, the IPPPD (Income Per Page Per Day) would be $0.75/10 = $0.075, or 7.5cents per day per page. Multiply this by 365, and it works out that each page on that site will bring in, on average, just over $27 per day.

Of course this calculation doesn’t account for the fact that the home page on this site actually brings in over 70% of the income for the site, but it’s an interesting comparison none the less.

This is a good way of working out whether it’s worth adding more content to a site, or just moving on with other projects.