Choose your adsense site topic carefully

Posted by stuart as , , ,

OK, we all want to make as much income as possible from our Adsense site.

I have a passion, so I just write a lot of content about it and place adsense ads on each page, right?

Well, yes; if you want a hobby site. To make your adsense site any more than that, you need to have a bit of a think about the psychology of the people you need so desperately to click on your adsense ads, and the psychology of the people who are paying google to place adwords ads on your site.
Firstly, the motivation of the people paying google to place ads on your site. They are there to make money, no two ways about it. It would take a person of fairly limited intelligence to want to pay to have ads on your site if they didn’t think that they were going to get something out of it. So, generally, the Adwords advertiser is trying to sell something, and he wants to use your website (via google) to get people to come to his website.

This is where you come in. Yes, you could write a website about your Miniature Schnauzer, and I’m sure you have many fun and interesting anecdotes and stories, but how many advertisers are out there trying to sell products online related to your canine friend?

So how does this information help us?

Well, if you hope to make any money out of your adsense site, you’re going to want to be talking about a topic which advertisers are are trying to sell to the public.

Secondly, you want to be talking about a subject that casual surfers won’t be looking up. You are after razor tageted traffic, people who are specifically looking for something, searching for information, prices, or reviews of a product or group of products. These people are much more likely to click on your adsense ads in their search for the product or information that they are looking for.

So remember, traffic is good. Traffic consisting of people looking to buy something, or looking for specific information is even better.